E. Byron Hensley Jr.

Founder/Chairman of the Board


E. Byron Hensley, Jr. founded Seniorlink with a dual objective: To provide elders with the choice to receive care at home and to support family members and their employers in providing care for elders. The model for this business came from The Mentor Network, which Byron founded in 1983 to deliver support services to families caring for troubled teens, developmentally disabled adults and family members with head injuries. Mentor now operates in 33 states and generates more than $1.0 billion in annual revenues. It was long before his experience at Mentor, however, that Byron conceived Seniorlink's mission. Byron recognized the need for greater options in care for elders when he witnessed the sadness and loss of independence suffered by his grandfather when he was moved to a nursing home. Later, Byron was confronted by care decisions for his own parents, made even more difficult by the geographic distance that separated them. His resulting belief—that every person has the right to age with dignity, including the option to live out his or her life at home—was the impetus for Seniorlink's founding in 2000.


Tom Riley

President/CEO/Board member


Tom Riley came to Seniorlink in July 2009, joining former business partner, Byron Hensley, to build a national company providing community-based services to elders and individuals with disabilities. Tom has more than 30 years of leadership success in healthcare services and proprietary education. From mid-2002 to July, 2009, he served as CEO, and then Chairman, of ConnectEDU, an education software and services company focused on using data to assist students, families, educators and governments with education and career planning. From 1998-2002, Tom served as a board member and interim Chairman/CEO of the Brown Schools, based in Austin, TX, a $200M provider of specialized residential treatment and education programs for at-risk youth. From 1996-98, he was CEO of CareAdvantage, a NJ-based provider of high-cost case management services to Blue Cross Plans. From 1988 to 1996, Tom served as the CFO and then CEO of National MENTOR, Inc. (now, The MENTOR Network), a national provider of behavioral services to at-risk populations, where he first partnered with Byron Hensley. This early-stage company grew from $5M to $100M during Tom's tenure prior to being sold to a public company. Today, MENTOR operates in 33 U.S. states with more than $1.0 billion in annual revenue.

Tom began his career as a Regional Vice President for the healthcare services group of Healthdyne, Inc., a manufacturer of specialized pediatric and respiratory equipment. Tom serves on several boards, including: Seniorlink, Inc.; ConnectEDU, Inc.; Habit Opco, Boston, MA, a specialized provider of addiction treatment services; Crowe, Paradis, Wakefield, MA, a company that specializes in the management of disability claims and benefit coordination for disabled claimants. Tom has been married for 31 years to his wife Susan, with whom he has three grown children. Tom enjoys golf and spending time with family.





Bob Creamer

EVP/Chief Operating Officer


Bob Creamer has thirty years of experience in health care services. He was most recently the Chief Executive Officer of Loving Care Agency, one of the country's leading providers of home health care to medically complex children. Prior to that he spent a decade at Gentiva, where he was responsible for a number of operating divisions, including CareCentrix, a $300M managed care outsourcing entity. Based on his experience leading high growth, multi-state health services organizations, Bob will lead the growth of Seniorlink's Caregiver Homes, which provides Structured Family Caregiving in four states today.


William J. McIvor

EVP/Chief Development Officer


Bill McIvor has been a leader in various health care organizations for twenty-seven years. Most recently Bill was a senior executive at Novasom, a unique organization serving patients exhibiting sleep disordered breathing, including obstructive sleep apnea. Previously, he was an SVP for iHealth, a leading provider of cost containment solutions to health plans. He was the EVP for Accordant Health, a disease/case management company serving health plans, employers and third party administrators. He has also operated health plans while at Oxford Health. Bill's experience leading health plans and serving plans with innovative solutions will enable Bill to lead Seniorlink in developing and selling solutions for health plans including Structured Family Caregiving through Caregiver Homes.





Matthew Lockwood Mullaney, MBA

Vice President, Business Development


Matthew Lockwood Mullaney joined Seniorlink in February 2011 to lead the expansion of the Caregiver Homes model to other states and to new partners such as managed care organizations. Matt is also responsible for strategic marketing and the evaluation of new business opportunities for Seniorlink and Caregiver Homes. Matt's experience spans 15 years in venture capital, business development, consulting, and health insurance. He previously led regional strategy and planning in the Massachusetts, New Hampshire, and Maine markets for Harvard Pilgrim Health Care, America's highest rated health insurance plan for 6 years running. He served pharmaceutical and biotech clients with The Boston Consulting Group after earning his MBA at MIT Sloan School of Management in 2003. His previous experience includes biotech business development and venture capital work with Neurogen Corp. (CT), ICOS (WA), and Pacific Horizon Ventures (WA). Matt holds a B.A. in History and Literature from Harvard University. He lives in Needham, Mass., with his wife and three children and is active in local volunteer and school improvement efforts.

rachel richards



Rachel M. Richards

Vice President, Government Relations


Rachel Richards came to Seniorlink in 2011 after an extensive career in health care focused on program development and implementation activities and policy analytics. She worked for the Commonwealth of Massachusetts' Executive Office of Health and Human Services for more than 20 years. Most recently, Rachel served a dual role as the Director of the Office of Long Term Care for the state Medicaid agency and as Assistant Secretary for the Executive Office of Elder Affairs. Rachel managed the Medicaid agency's long-term services and supports (in-home, community, and facility-based benefits), and a statewide Home Care program for elders, including the administration of the 1915(c) Home and Community Based Services Waiver. Rachel oversaw the initial pilot for Structured Family Caregiving—called Enhanced Adult Foster Care in Massachusetts—and the program's subsequent development, including expansion to include family caregivers, who have proven key to the success of the model in caring for elders. She also directed the management of a first-in-nation, fully integrated health plan for dually eligible beneficiaries (Senior Care Options) as well as the Program of All-inclusive Care for the Elderly (PACE).

Rachel enjoys working with diverse groups of stakeholders and community-based organizations on a mutual goal of improving the accessibility, delivery, and quality of long-term services for beneficiaries of all ages with disabilities and chronic health conditions. In her roles with the Commonwealth, this activity was integral to the development of Massachusetts' Community First and Olmstead Plan policies. She can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. .







Janice Masi

Vice President and Executive Director, Caregiver Homes


Ms. Masi has been a leader in the development and growth of Caregiver Homes. Previously, as Director of Clinical Services for Seniorlink, the parent company of Caregiver Homes, she was responsible for the company’s elder care coordinated service delivery system, professional care advisory services and the delivery of its care management services.

Prior to joining Seniorlink, she served as regional manager for Prism Rehab Systems, a national sub-acute rehabilitation company. Ms. Masi has held senior management positions at a number of recognized rehabilitation facilities, and has extensive knowledge of geriatric rehabilitation, treatment of traumatic brain injury and the implementation of clinical programming in settings across the continuum of care. Ms. Masi holds a Master’s degree in Occupational Therapy from Boston University and a Bachelor’s degree from the University of Massachusetts.





David Young, PhD

Vice President, Center for Clinical Excellence


Dr. David Young brings to Seniorlink more than 25 years of experience in healthcare service delivery, healthcare management and information technology. As a clinical psychologist, he has studied and treated persons with chronic physical conditions, including intractable pain problems leading to disability in the elderly and work-injured populations. As VP of our new Center for Clinical Excellence at Seniorlink, David has established a set of goals focused on Seniorlink's use of information to support the integrity, efficiency and quality of services provided. The Center will spearhead efforts aimed at collecting, reporting, and analyzing all quality and outcomes data throughout Seniorlink and its subsidiaries. Decision support and business intelligence analytics provide management with the information needed to enhance business efficiency and planning. A second priority for the Center will be to assist with design, testing and deployment of new clinical programs for both of Seniorlink's service lines—using evidence based strategies and outcomes to demonstrate the utility of the Seniorlink model of care. Last, the Center will focus on compliance activities; David serves as the corporate compliance officer and HIPAA privacy officer.

Prior to joining Seniorlink in 2001, David held management positions in the field of rehabilitation at Advantage Health Corporation and HealthSouth. He has designed software and clinical workflow solutions for case and risk management of rehabilitation services, and implemented numerous client satisfaction systems. David earned his Ph.D. in Clinical Psychology from Kent State University. He also holds a Master's degree from Kent State and a B.A. from the University of Rochester.





Bill Griffin

Vice President and Chief Financial Officer


Bill has a twenty-year progressive career with global corporations, emerging companies and start-ups. He is passionate about aligning strategy, people, processes and technologies to improve operations and functionality, increase controls and deliver optimal value to the organization and its many stakeholders. Most recently Bill was CEO of Sea Change Group, a consulting organization helping companies like Vertex Pharmaceuticals, The Boston Consulting Group and other organizations with process optimizations, financial and business software selections and project implementations. Bill held international accounting/finance positions with global companies including Biogen, Inc., WR Grace & Co. and Instrumentation Laboratory and also spent time in public accounting. Bill holds a BSBA from Suffolk University, an MBA in International Business from Bentley University and a Master's degree in Taxation from Bentley University. Bill is a Certified Public Accountant and a member of the Massachusetts Society of CPAs and a member of the Healthcare Financial Management Association. He is a past President and current Trustee of the Treasurers' Club of Boston (a group of nearly 300 area financial executives) and Chair of the Audit Committee for Marblehead Sail and Power Squadron.




Thomas Grace

Vice President and Chief Technology Officer


Thom has 18 years progressive management experience with various technology companies. From 1993-96, he was a product manager for Echo Management Group, Conway, NH, where he led a team that managed multiple applications, including a clinical record system. From 1996-2007 he served in several capacities at Quality Solutions, Newburyport, MA, including Strategic R&D Project Manager where he led a team that moved from a client-server environment to the web. From 2007-2009 he served as the Chief Technical Officer for a Massachusetts technology company that created custom web-based applications across several industries. Thom is responsible for directing the Caregiver Homes Care Management System and the upcoming launch of the new version, as well as for managing the company's technology infrastructure, security and communication. 

To contact Management, please call (617) 456-3700.


CONNECTFacebook You Tube flickr